The Kaeser and Blair 2014 Convention will focus on how to increase our business by….
“Bridging the Generations in 2014”
The buyers we face in the marketplace represent four distinct generations. Each buys differently, has different driving values, shops differently and wants to be approached differently. We will focus on how to identify, develop rapport and approach each of these generations.
To lead our efforts in this direction we have drafted an industry professional and veteran who is well respected for his knowledge of our industry and individual successes.
PAUL KIEWIET, began his career as a distributor and formed a sales promotion agency, of which he was CEO. He helped such firms as Kellogg’s, Whirlpool, Coca-Cola, Elmers Glue and Krylon promote their products and business. In addition he managed licenses for NASCAR and the U.S. Olympic Committee. He has won 8 international awards for creativity and results, a major writing award and was inducted into the Michigan Promotional Professionals Hall of Fame. And with all of that he served as Chairman of the Board of the Promotional Products Association International.
For the past several years he has been speaking, writing, teaching and helping others achieve their potential. He has conducted many training sessions at various industry shows and events.
Paul will conduct a half-day workshop on “How to Sell to Every Generation of Buyer” He will explore their differences and suggest ways we can turn them from potential buyers….to customers. This is a subject important to everyone from our seasoned veterans to persons just entering the industry.
This is a CAN’T MISS opportunity to grow professionally and increase your business.
AS TIME GOES ON WE WILL EXPAND ON THE OPPORTUNITIES OFFERED BY THE 2014 CONVENTION AND HOW THE COMBINATION OF THE TRADE SHOW AND OUR WORKSHOPS FOR LEARNING WILL HELP YOU BUILD YOUR DEALERSHIP AND GROW YOUR INCOME...SHOW DATES ARE SEPT. 12 AND 13.